Embedded Files
Sod Installation Elearning
Sod Installation Elearning
A self-paced training course was designed to educate new employees on best practices for sod installation. The module increases onboarding efficiency and sets a standard for service quality, reflecting a forward-thinking approach to workforce training. I storyboarded the entire elearning, keeping the focus on a proper installation of sod according the companies outlined process. I included a customer based scenario activity that allows the participant to practice their first sod install with a selected landscaper.
To view the full experience select the "View full experience".
Promotional Video:
Promotional Video:
The video was designed as a dynamic visual introduction to the company’s services. It highlights key offerings, showcases real work, and reinforces brand trust through compelling visuals and messaging. It also serves as a versatile marketing tool for use across social media and the company website. Select the video to launch the player.
rodriguez lawn and landscaping promo video.mp4Rodriguez Lawn & Landscape
Rodriguez Lawn & Landscape
Summary: Rodriguez Lawn and Landscape is a local small business that provides lawn care services. The goal was to establish his brand and promote services. He also wanted promotional videos and task sheets for himself and his future employees. This company did not have any formal training program in place. My starting point was meeting with business to conduct a needs analysis and identify the need.
During the needs analysis, I was able to uncover a need that the business could benefit from. We landed on deliverables that included: company branded logo, business cards, flyers, promotional video, sod installation instructional video, and job site task sheet to use that highlights step by step tasks to complete while on each job site.
My cadence was: business cards with new logo, flyers, job task sheet, promotional video, and sod installation instructional video.
My client was part of the logo making process. I wanted to capture the colors scheme and theme that he wanted to stick to. For the promotional video and the lawn care instructional video I was allowed creative freedom.
Company Logo:
Company Logo:
Project Design Summary: Rodriguez Lawn & Landscape
Role: Instructional Designer
Overview:
The Rodriguez Lawn & Landscaping brand was designed to establish a strong, cohesive identity that reflects professionalism, reliability, and personalized residential lawn care. The project encompassed visual branding, marketing collateral, customer education tools, and internal job site resources. All created with clarity, consistency, and customer trust in mind.
Thought Process & Strategy: Start with the end in mind.
The design process started by identifying the company’s core values: quality service, customer education, and a family-owned, approachable image. The goal was to position Rodriguez Lawn & Landscape as both knowledgeable and community-driven—professional enough to compete, but personal enough to connect. Visual and educational assets were carefully developed to ensure brand recognition, clarity of service offerings, and operational efficiency.
Tools used: Vyond, Storyline 360, Camtasia, and Well Said
Key Deliverables:
• Logo:
A clean and modern logo was created to reflect the natural elements of lawn care while maintaining a professional tone. The design balances approachability with credibility and is adaptable across print and digital platforms.
• Flyers & Business Cards:
Printed marketing materials were developed to maintain brand consistency and generate interest in local services. Flyers include seasonal promotions and service lists, while business cards offer a polished, personal way to leave a lasting impression.
• Job Site checklist:
This internal tool was created to streamline operations, ensure quality control, and maintain consistency across job sites. It supports accountability for employees and contributes to customer satisfaction.
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